Mary Moon

Mary
Moon

Marketing Communications Leader

Strategic Communicator
Creative Problem Solver
Brand Builder

Portrait of Mary Moon, marketing communications leader based in Dallas-Fort Worth

Hi, I'm Mary! I'm a marketing communications leader with 15+ years of experience helping brands find their voice. From luxury apparel to healthcare and beyond, I love turning complex ideas into stories people actually want to read. My work spans internal, external, and executive leadership communications. I also enjoy building the systems and teams that bring those stories to life. Let's connect!

View selected workGet in touch

Proven impact

Results that scale

840%

increase in audience growth across six years through strategic content and engagement

300K+

customer subscribers engaged through segmented, on-brand email campaigns

1000+

member field sales team supported through a structured communications hub and resources

6

major product launches annually with end-to-end communications and executive-led training

20%+

cost savings in marketing technology through vendor optimization and strategic planning

108

locations supported with a first-of-its-kind social media governance model built to scale with company growth

Selected work

Case studies

All work →

Communications Operations

Building the Newsroom

A Field Communications System for 1,000+ Stylists. Identified a field communications gap and designed, built, and governed the system that replaced it.

J.Hilburn · Director of Marketing Communications→

Communications Operations

Orchestrating the Seasonal Launch

A Repeatable System for Six Major Collection Launches a Year. Owned end-to-end launch communications and field enablement across six major seasonal collections a year, plus mini-collection drops in between.

J.Hilburn · Director of Marketing Communications→

Campaign Strategy

Growing Elite Trip

A Multi-Channel Incentive Campaign Strategy. Full-funnel communications strategy for a year-long stylist incentive campaign, later adapted across five incentive trips.

J.Hilburn · Director of Marketing Communications→

Social & Digital

Building Social Media Governance at Scale

Growing a Structured Social Program from 40 to 108 Locations. Built the organization's first social media governance model and scaled it across nearly seven years of rapid company growth.

U.S. Dermatology Partners · Communications Manager→

Social & Digital

Building the Reputation Program

A Managed Reputation System for 260+ Providers and 800+ Review Profiles. Built and administered the company's first reputation management program, from platform rollout through ongoing training and governance.

U.S. Dermatology Partners · Communications Manager→

Campaign Strategy

New Patient Growth Campaign

A Full-Funnel Local Marketing Strategy Sample. A three-month, full-funnel plan for a five-office dental group, mapping the journey from first awareness through referral.

TNT Dental · Practice Growth Leader→

Services

What I do

Create integrated marketing and communications strategies.

Build and lead content and communications programs.

Manage marketing technology platforms and vendor relationships.

Produce high-impact product launches and brand events.

Create compelling, on-brand content across all channels.

Expertise

Core strengths

Marketing Communications Strategy

Developing integrated strategies that connect audiences and achieve business goals.

Brand Voice & Governance

Protecting and elevating brand voice for consistency across every touchpoint.

Editorial Leadership, Copywriting & Editing

Crafting clear, compelling content that informs, engages, and converts.

Communications Operations & Systems

Designing processes and systems that drive efficiency, visibility, and scale.

Team Leadership & Development

Building and mentoring teams to deliver their best work together.

Marketing Automation & Lifecycle Marketing

Using data and automation to nurture audiences and drive measurable results.

Let's connect

LinkedInEmailPhone