About Me
I'm a marketing communications leader with more than fifteen years spanning brand strategy, editorial leadership, event and product launch communications, digital and social channels, and communications operations.
My track record is building structure where none previously existed, leading content teams, managing vendor and platform relationships, and partnering with executive leadership and subject-matter experts to translate business strategy into content that informs, engages, and drives action.
I'm comfortable operating across channels, industries, and audiences: B2B and B2C, healthcare and luxury retail, corporate and field organizations.
Toolkit
Experience
Director of Marketing Communications
J.Hilburn, Lewisville, TX
J.Hilburn is a luxury menswear brand supported by a nationwide network of independent Stylists. As Director of Marketing Communications, I led communications for the field organization and customer marketing, partnering with executive leadership on communications that informed, engaged, and supported business initiatives.
- Partnered closely with the Brand President and Vice President of Sales on communications strategy, presenting project updates and recommendations weekly to cross-functional leadership, with regular participation from the C-suite.
- Transformed the organization's field communications infrastructure, replacing an unstructured weekly email with a categorized information hub on the company Newsroom reaching 1,000+ field sales representatives, supported by a formal approval process and a six-week planning calendar.
- Owned communications across the company's year-round event portfolio, including the flagship annual conference, invitation-only Sales and Leadership Summit, and multi-market leadership tours, managing registration, a conference microsite, and post-event communications.
- Built the field enablement package for six major seasonal product launches annually, including a dedicated Newsroom page, SKU lists, styleboards, and training documents, and served as executive producer for each launch's leadership-led training webinar.
- Directed pre- and post-launch communications across email, text, and the weekly update, including webinar promotion and selling incentives, to maximize field representative engagement.
- Wrote and produced 6+ customer-facing emails weekly, building segmented audiences and determining linking strategy to drive engagement across 300,000+ subscribers.
- Served as lead copywriter for customer-facing projects across the company website, sales collateral, promotional materials, and B2B selling pieces, applying strong editorial judgment to uphold a consistent luxury brand voice.
Communications Manager
U.S. Dermatology Partners, Dallas, TX
U.S. Dermatology Partners is one of the nation's largest premier medical groups for comprehensive dermatologic care, operating in over 100 office locations in eight states, and offering physician-grade products through its e-commerce arm, DermSkincare.com. I led marketing communications, overseeing social media, reputation management, editorial content, website copy, blogs, and patient communications while partnering with leadership to modernize marketing operations and communications processes.
- Partnered closely and communicated daily with the CMO, collaborating on strategy and presenting weekly project updates as part of the marketing team's ongoing planning process.
- Built the organization's first structured social media governance model, scaling social presence in step with company growth from roughly 40 to 108 locations, with overall social audience increasing 840% over six years.
- Led a team of 3 content creators and copywriters, and directed the work of a graphic designer, marketing assistant, and marketing interns on content and campaign execution.
- Managed the editorial production process for all written content, including social media, blogs, email campaigns, and website copy, overseeing topic ideation, writer and SEO assignments, editing, physician approvals, and publication.
- Researched and implemented four core marketing technology platforms from the ground up, including Trello for project management, Slack for internal communication, MarCom for digital asset management, and Hootsuite (later Sprout Social) for social media.
- Directed the organization's reputation management program on the BirdEye platform, supporting 260+ providers, 800+ review profiles, and 118 platform users, and led monthly training webinars for new users.
- Oversaw community management and response strategy across the organization's social presence, ensuring timely, on-brand engagement across 5,200+ annual social interactions.
Practice Growth Leader
TNT Dental, Richardson, TX
TNT Dental is a leading website development and digital marketing agency that provides online growth strategies to businesses with a focus on dental/medical practices.
- Delivered strategic marketing counsel to a portfolio of 50+ dental practices monthly, translating performance data into actionable recommendations that shaped client marketing decisions and sustained high retention.
- Directed cross-functional project teams, including creatives, developers, and marketing specialists, to execute strategic digital marketing initiatives across a portfolio of client accounts.
- Built integrated, multi-channel marketing strategies for clients spanning SEO, website development, content, paid media, and social, aligning tactical execution with each practice's business goals.
- Cultivated senior-level client relationships that drove contract renewals and expanded service engagements across the account portfolio.