About Me
I'm a marketing communications leader with more than fifteen years spanning brand strategy, editorial leadership, event and product launch communications, digital and social channels, and communications operations.
My track record is building structure where none previously existed, leading content teams, managing vendor and platform relationships, and partnering with executive leadership and subject-matter experts to translate business strategy into content that informs, engages, and drives action.
I'm comfortable operating across channels, industries, and audiences: B2B and B2C, healthcare and luxury retail, corporate and field organizations.
Toolkit
Experience
Director of Marketing Communications
J.Hilburn, Lewisville, TX
J.Hilburn is a luxury menswear brand supported by a nationwide network of independent Stylists. As Director of Marketing Communications, I led communications for the field organization and customer marketing, partnering with executive leadership on communications that informed, engaged, and supported business initiatives.
- Change Management Communications: Led change communications for the 1,000+ member field sales team through major organizational transformation, including compensation restructuring, leadership transitions, and a new proprietary mobile sales platform, building tailored messaging and adoption plans.
- Internal Communications Strategy: Redesigned the company's weekly field update from a static email into an actionable resource hub, driving click-through rates from 25% to 85% as representatives shifted from passively reading to directly accessing what they needed.
- Strategic Planning: Prepared and presented the communications function's proposed 2026 strategic initiatives directly to the global CEO and Owner of parent company TAL, securing approval to move forward as part of the organization's annual strategic planning process.
- Executive Communications: Served as strategic communications advisor to the Brand President and VP of Sales, drafting executive messages and presenting weekly communication plans to cross-functional teams.
- Customer Email Marketing: Wrote and produced 300+ customer-facing email campaigns annually, using segmentation and engagement data to drive engagement across 300,000+ subscribers while maintaining an unsubscribe rate below 1%.
- Integrated Campaign Development: Built a repeatable content playbook for six major seasonal collection launches annually, developing integrated campaigns across email, website content, print collateral, style guides, and training materials that supported $45M in annual sales.
- Event & Virtual Communications: Directed end-to-end communications for the company's annual conference, leadership summit, and multi-market tours, and executive-produced 150+ virtual events, earning post-event satisfaction scores of 8+ out of 10.
- Vendor & Budget Management: Managed vendor relationships for the company's marketing technology stack, including HubSpot, driving a cost-saving initiative that cut spend 20% ahead of contract renewal.
Communications Manager
U.S. Dermatology Partners, Dallas, TX
U.S. Dermatology Partners is one of the nation's largest premier medical groups for comprehensive dermatologic care, operating in over 100 office locations in eight states, and offering physician-grade products through its e-commerce arm, DermSkincare.com. I led marketing communications, overseeing social media, reputation management, editorial content, website copy, blogs, and patient communications while partnering with leadership to modernize marketing operations and communications processes.
- Communications Governance & Brand Voice: Built the organization's first structured communications governance model and brand voice standards, scaling with the company from 40 to 108 locations and growing overall social audience 840% over six years.
- Social Media & Digital Growth: Owned the organization's company LinkedIn page, growing followers 500% from 3,000 to 18,000 through consistent content strategy and publishing cadence, while separately ghostwriting personal LinkedIn content on behalf of the CEO.
- Crisis Communications: Led time-sensitive crisis communications across 90+ offices and a 1M+ patient base during the early stages of the COVID-19 pandemic, delivering clear, accurate guidance during significant uncertainty.
- Team Leadership & Development: Led and mentored a team of three content creators and copywriters, while directing the work of a graphic designer, SEO specialist, and marketing assistants, managing performance, feedback, and professional growth.
- Reputation Management: Directed the organization's reputation management program on the BirdEye platform, supporting 260+ providers and 800+ review profiles across 118 platform users, growing total reviews from fewer than 3,000 to more than 100,000 and achieving a Net Promoter Score of 85.
- Content Strategy & Editorial Planning: Led editorial planning and production for all written content, producing 650+ pieces of social content, 150+ blog articles, and 100+ press releases annually, developing content designed to drive new patient growth across the network.
- Intranet & HR Partnership: Built and maintained the marketing department's section of the company intranet, reaching 5,000+ employees, and partnered with HR on employee communications content.
Practice Growth Leader
TNT Dental, Richardson, TX
TNT Dental is a leading website development and digital marketing agency that provides online growth strategies to businesses with a focus on dental/medical practices.
- Client Strategy & Advisory: Delivered strategic marketing and communications counsel to a portfolio of 50+ client practices monthly in an agency environment, managing multiple stakeholder relationships and competing priorities.
- Client Relationship Management: Cultivated senior-level client relationships that drove contract renewals and expanded service engagements across the account portfolio.
- Cross-Functional Project Leadership: Directed cross-functional project teams and external resources, translating client strategy into content and campaign execution across a varied portfolio.